Out of The Box
Marketing is about making your own luck. And, like the man said, “Luck is the residue of design.” If you see an opportunity to make a splash, you need something that will break through. That’s also what you need if you aren’t seeing enough opportunities.
An offer they couldn’t refuse
Attendees at a television tradeshow came back to their rooms to find a gun on their pillow. A squirt gun, with an invitation to a hospitality suite and promises of “liquid refreshment,” hosted by a cable technology company that would kneecap satellite providers.
We feel you.
More than a slogan; less than an ad. At tradeshows and as a framed office accessory, this deal desk management software company let their primary market know they understood their buyers’ pain.