It’s not about products. It’s about people.
I’m a writer by trade. With a bit of leg-work and a lot of luck, I started my career in the creative department of one of the world’s largest ad agencies. It took me exactly one client meeting to appreciate the importance of brand, strategy, and data.
I began engaging with clients around their business challenges, knowing the data at least as well as they did, and crafting positioning and messaging that addressed those things in unexpected but effective ways.
More good fortune put me at ground zero of the digital supernova. Now everybody had better data, which meant better strategies, which meant more effective messaging and more ways for brands to engage their markets.
But behind all that data are real people; people who would be my clients’ customers. Living their lives. Pursuing their hopes. Worrying about their worries.
My clients’ products and services exist to help those people.
I connect the dots between them. And if some dots are missing, I devise new ones.