Content Marketing
Too often content marketing gets confused with a nurture program or sales support, though it can dovetail with both. Content marketing gives prospects valuable perspective on their business as only you can. In return, they give you their trust. Then, they give you their business.
EXAMPLES
Speaking in numbers
PFS handles omnichannel retail operations for some of the world’s most prestigious brands. When the Covid pandemic blew up holiday shopping and fulfillment models, they conducted research to see what the future held. I dug through the raw data to find the most compelling stories, and then told them in words, charts, and (of course) numbers.
The art of engineering
AV-Tech Media Solutions implements media delivery systems for some very sophisticated enterprises. But, like too many engineering firms, they focused on the technology. I helped them showcase their equally impressive aesthetics to get their audience leaning in. You can enjoy the full booklet here.
A guidebook for a financial earthquake
PeopleSoft’s market included the world’s largest corporations. When the European Monetary Union began to come into focus, they saw the opportunity to connect with C-suites on both sides of the Atlantic. This simple but elegant booklet accompanied a speaking tour by a former UK Prime Minister and opened some very significant doors.
An employee handbook for employers
Taleo wanted to communicate the strategic underpinnings of their HR software. The trick was making the package as disruptive as the product. I structured this interactive ebook like a portable website, enabling readers to explore the aspects of talent management in any way they wanted, driving a major uptick in uptake.
[Download and open in Adobe Reader for full animations]